Ecorriente

E-Corriente approached Model Farm with a critical mission: to enhance their branding strategy and go to market identity. Model Farm worked closely with E-Corriente to transform their project milestones into compelling marketing narratives. The challenge for E-Corriente transitioning from a conceptual/research space to a product development/consumer space. Due to the nature of their industry, it was important the visual brand create a sense of safety and trust. The quality of the brand execution and visuals would be a vital cornerstone in that effect.

As part of the early stages in the branding development, the Model Farm traveled alongside the E-Corriente team to one of their research sites in Puerto Rico and took part in some of their focus groups and listening sessions, as well as conducting interviews. We believe authentic stories and genuine passion are key to conveying E-Corriente’s true message.

The result was a comprehensive branding package, including a distinct logo, a brand guide, an impactful presentation deck and a bilingual video that looked into their research, team and solution. These deliverables not only fulfilled E-Corriente’s immediate needs, but also equipped them with powerful tools and knowledge to communicate their message to stakeholders.