The dough shed is a mobile pizza company that specializes in event and college campus food service. The Dough Shed came to model farm to create new branding for their food service concept before its launch. The dough shed focuses its differentiation through fresh ingredients and unique local ingredients and wanted to reflect that in with its branding. The mark that was developed symbolizes both a pizza and a nod to an official seal. While the logo is simplistic, unique patterns have been developed and applied across different applications within the dough shed brand. The majority of the patterns are created from icons representing the different ingredients used in the dough shed’s fresh pizzas.
Applications for the Dough Shed brand include: