Passkey Technologies is a mid-tier enterprise IT and internet security provider. They are located in the Minneapolis golden circle and have been in business for over 30 years period passkey came to model farm looking to update their entire brand as their existing brand did not reflect the personality of the company.
The chosen direction leans on the Initial letter in the name of the company with a topographic edge to the “P,” denoting the movement of information and technology along with the evolution and constant building of the Passkey company.
There were several elements developed for the rebrand, including:
1. All of the print pieces they produce to promote the company
2. Swag merchandise for internal and external promotion
3. Logo for the social media and digital spaces they en-habit online
4. Digital promotions for events and social media